Free Resources To Improve Your Marketing
If you knew your customer had a post-graduate degree, was 35, single, 4 kids under 10 years old, and read the Wall Street Journal every day, you would pitch your product or service differently than if they were 25, married, never finished high school, had no kids and got their news from Facebook. Understanding your customer is the secret behind every great salesperson.
A Buyer Persona is a fictional representation of your ideal customer. Often you will have more than one.
In this FREE Persona Workbook you get:
- A step-by-step Guide to creating a buyer persona
- An Example of a Persona
- Worksheet to build your own Personas
Written buyer personas are helpful to share with others so everyone in your organization understands your customers.
Download Your Free Copy