Effective strategies specifically for your business.

Inbound & Content Marketing

Both Inbound Marketing and Content Marketing align with the way today’s consumers find and purchase products and services. Although there are differences in the two approaches, the core of both methodologies centers on first creating and then distributing content designed to attract your ideal clients.

At INBO, we design and implement a strategy specific to your business, your business goals and your budget, regardless of whether it is considered Inbound Marketing or Content Marketing.

Effective strategies specifically for your business.

Inbound & Content Marketing

Both Inbound Marketing and Content Marketing align with the way today’s consumers find and purchase products and services. Although there are differences in the two approaches, the core of both methodologies centers on first creating and then distributing content designed to attract your ideal clients.

At INBO, we design and implement a strategy specific to your business, your business goals and your budget, regardless of whether you choose Inbound Marketing or Content Marketing.

Inbound generates 54% more leads than traditional marketing

Hubspot “State of Inbound Marketing

Benefits: Cost Effective • Measurable ROI • Close More Deals

Inbound generates 54% more leads than traditional marketing

Hubspot “State of Inbound Marketing

Benefits: Cost Effective • Measurable ROI • Close More Deals

Why Content Works

Inbound & Content Marekting

Today’s consumer actively uses the internet to make highly sophisticated and well researched buying decisions. These consumers are online right now seeking high quality, valuable and commercial-free information to help them make decisions about purchasing the goods and services that will solve their problems and satisfy their needs.

Reaching these prospects at the right time with the right message in the right places online is what Inbound Marketing and Content Marketing is all about. Inbound Marketing and Content Marketing focus on providing the information that your consumers are looking for—the information that will draw potential customers to your business.

This type of qualified lead generation is effective, cost efficient and offers a measurable ROI that eludes traditional sales and marketing approaches.

50-to-90% of the decision making is done before a customer engages with your company

Jess Ostroff “ConvinceandConvert.com

How The Process Works

Content and Inbound Marketing seamlessly support your prospects through their ‘buyer’s journey’.

The 3 stages of the buyer’s journey

The Buyers journey

The INBO Marketing Process

Identify Your Buyer(s)

We conduct interviews and surveys with key employees and current customers to develop buyer profiles (‘personas’) of your ideal customers. We learn their motivations, how they search online, and what their pain points and questions are when it comes to your product or service.

Discover how they search & if you can be found

With your buyer personas in mind, we research the keywords and phrases your prospects use to look for and learn about your products and services; we then examine your internet presence (website and social media) and your competitors for these words. We also review the overall Search Engine Optimization (SEO) health of your internet presences and make adjustments.

Attract & Convert visitors

With the buyer’s journey of your specific prospects in mind, we assist you in creating shareable content that is designed to inform, to answer questions and to provide solutions for your potential customers. Some of this content requires your visitors to provide their contact information in exchange for access. This exchange is called a ‘conversion,’ as your potential prospects ‘convert’ into sales leads.

Lead Nurturing

For each lead generated, we employ marketing automation software to track how often, how long and what content your leads access on your website. With this information in hand, we are able to nurture each lead through his or her individual buyer’s journey with customized email interactions and new content offers about the specific product or service your lead has an interest in.

Identify & Deliver Quality Leads

We use lead scoring to measure the frequency of a lead’s interactions and to determine when a visitor is ready to be contacted by a sales representative. Some leads travel the buyers journey quickly, some can take months and others may never make a purchase decision at all. Each lead’s interaction with your site and content will deploy a unique and individualized automated workflow.

Convert Customers to Brand Advocates

Once leads convert to customers of your business, our final step is deploy our follow-up workflow with the goals of: 1) retaining your customers, and; 2) helping your customers become evangelists for your brand.

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